IMATS Los Angeles 2011
|February 1, 2011||Posted by Makeup Cocktail under beauty, Lipstick, Makeup, Nails, Uncategorized||
Its coming up in June 25 and 26! I’m marking my calendar. How about you? I added a video of the IMATS 2009 highlights. Looks awesome!
According to the IMATS website: “The International Make-Up Artist Trade Show is the make-up world’s biggest gathering. Thousands of make-up artists, vendors and enthusiasts discuss, display and collect the best the industry has to offer. Make-up pros from fashion and film (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations at IMATS, and new products often debut there. IMATS also features a make-up museum and an Afterglow party, where trade-show guests can socialize.
Before IMATS, there were no trade shows specifically designed for make-up artists, although cosmetic companies had expressed a desire for such an event. In response, Make-Up Artist magazine publisher Michael Key held the first IMATS in August 1997 in Los Angeles. It allowed artists to customize what they wanted to see and it offered a diverse mix of products, demonstrations and education from industry leaders.” You can read more here at the IMATS site.
Check out this quick video of highlights from IMATS 2009